Vision
We are committed to strengthening our leadership position in terms of profitability, product quality and technological advancement within the steel industry.
Mission
Our mission is to be the preferred supplier of flat steel products to our core customer base and to be among the most profitable steel producers in the world, enjoying sustainable growth in revenues and profits.
Strategic Goals
We plan to pursue the following strategic goals:
● To be among the world's most profitable steel companies. We are committed to a “profits before tonnes” approach;
● To strengthen our market leadership and expand our product range in value-added flat steel products in our core markets;
● To utilize our key competitive advantage in low cost production of crude steel through organic growth and continuing modernization of our facilities;
● To pursue external growth initiatives through enhanced vertical integration, balancing and strategic aquisitions;
Strategy
We intend to pursue the following key strategic initiatives:
● To implement the Second Phase of the Technical Upgrading Program (2007-2011). The key strategic goals of the Second phase of the Technical Upgrading Program are as follows:
- To increase crude steel production by 40% to 12.4m tonnes per year at our main production site in Lipetsk;
- To ensure continuity of supply of low cost, high quality raw materials through increased self sufficiency and long term arrangements to cover the projected increase in steel production;
- To increase the production of finished flat steel products by 90% to at least 9.5m tonnes per year both at Russian and overseas facilities;
- To increase energy self-sufficiency to cover 60% of our needs at the Lipetsk production site.
● To maintain and enhance high standards of corporate governance, social and
● Dynamic expansion through disciplined and synergy-driven M&A activity. NLMK's M&A policy is based on two major pillars:
1) pursuing strategic acquisition opportunities in our core markets, and
2) optimizing the existing asset portfolio of the company to strengthen business value chain.
